14 July 2023
14 July 2023
More sustainable, simpler, more valuable: With tap2link, we have developed a business card that finally catapults the eternally worn-out paper card into the past. Not only can contacts be shared directly via tap, tap2link is also equipped with exciting functions for clubs and companies.
Moerschen, a leading provider of landmachines, faced challenges in managing customer support and information retrieval during phone calls. This case study explores how the implementation of tap2link, a multifunctional digital business card solution, revolutionized their support processes and improved customer satisfaction.
We started by creating their tap2link custom profiles and cards for their sales team and provided the possibility for event check-ins, which are already part of the Tap2Link features. We specifically designed new functionality for the Moerschen Case:
1. Addressing Information Management Challenges: Moerschen encountered difficulties in efficiently handling customer queries without immediate access to necessary information. To tackle this problem, we leveraged their machine portfolio and tap2link technology.
2. Enhancing Support Alternatives: We introduced machine-specific tap2link stickers in various sizes (A5, A6, A7), which were placed on the exterior and interior of the machines. Customers scanning these stickers gained direct access to the machine's profile, unlocking a range of support options:
- Streamlined Spare Part Ordering: Customers could conveniently order spare parts without the need for a phone call, saving time and effort.
- Comprehensive Technical Information: Detailed specifications, operating instructions, and maintenance schedules were readily available, empowering customers with in-depth knowledge.
- Next Inspection Date: Customers could access information about the next inspection date, facilitating proactive maintenance planning.
3. Empowering Efficient Support: The tap2link solution offered additional functionalities to enhance customer support:
- WhatsApp Chat Function: Customers could engage in real-time conversations with Moerschen's support team, swiftly resolving queries and obtaining expert advice.
- Consultant Booking: The system allowed customers to schedule appointments with the appropriate consultants, ensuring personalized assistance and tailored solutions.
4. Streamlining Emergency Breakdown Service: The emergency breakdown service was a critical aspect for Moerschen. By integrating tap2link, we streamlined the process:
- Quick Identification: In case of a breakdown, customers could scan the QR code to pinpoint the machine they were operating, eliminating confusion and expediting assistance.
- Efficient Information Exchange: Customers could capture and submit images of the machine and broken parts directly through the tap2link platform. This data was promptly analyzed by Moerschen's experts, enabling them to understand the issue comprehensively and deliver effective service.
- Seamless Communication: Moerschen could contact the customer directly after analyzing the situation, facilitating swift and efficient communication.
